YouTube Shorts launches new features to improve content creation

Apr 18, 2024

Search Engine Land » PPC » YouTube Shorts launches six new features to improve content creation

YouTube Shorts has rolled out a range of new tools to encourage and inspire content creation.

The six new features give creators a range of new capabilities on the platform, such as the ability to go live with Shorts, remix footage, add effects to videos and use stickers.

In addition, the social platform is trialling a new mobile-first vertical live experience that aims to improve reach by giving visibility to live creators in the Shorts feed.

Why we care. Brands will have the opportunity to get even more creative with their content output as they experiment with different features, which could help to improve engagement. The new mobile-first vertical pilot could also help brands to improve their reach by sharing live videos in the Shorts feed. Improved reach and engagement should in practice help brands to achieve more conversions and therefore a better ROI.

What’s new? The six new features rolled out on YouTube Shorts are:

Why now? YouTube Shorts are now viewed by more than 2 billion logged-in users a month. Given its sharp rise in popularity, it’s little surprise that Google is acting to improve the YouTube Shorts experience, as it seeks to make it a rival to TikTok and Instagram Reels – both of which recently launched new features to improve the user experience for its content creators.

Get the daily newsletter search marketers rely on.

Processing…Please wait.

See terms.

What has YouTube said? YouTube posted a statement announcing the new tools on its official blog. A spokesperson said:

Deep dive. Read YouTube's blog post in full for more information about its new tools.